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Входим в число лучших юридический компаний по версии Право-300 и Коммерсантъ в области технологий (ТМТ) и IP

Патентные поверенные всех специализацией: товарные знаки, программы для ЭВМ, изобретения, пром. образцы

  • Free express-check – 1 hour
  • Consultation with a patent attorney – 0 rubles
  • Money-back guarantee in case of refusal

Trademark registration with a turnkey guarantee in Russia

Order a consultation now

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What is a trademark?

word (black font on a white background)
figurative (a picture without any text)
Preparation and filing of an application with Rospatent
Preparation and submission of the application take two business days. The registration period is on average 5-8 months, the result is a certificate of brand registration
ORDER
RUB 30,000
Conducting a search and preparing a report
Conducting a detailed search for similar trademarks in paid databases (including the closed database of Rospatent) and preparing a report
ORDER
RUB 30,000
It is not possible to register as trademarks, in particular:

  • designations confusingly similar to a registered brand or previously filed application
  • designations that can mislead the consumer about the product, its manufacturer, or place of production
  • contrary to public interests, the principles of humanity and morality
Trademarks are protected after registration
A trademark registration certificate issued by Rospatent is the main document confirming the exclusive rights to an intellectual property object
The term of legal protection is 10 years, the number of extensions is not limited

Types of trademarks:
combined (a combination)
Geographical spread of our services

What does trademark registration result in?

increase in the company's profits, since competitors selling counterfeit goods are eliminated from the market
preservation of the manufacturer's business reputation, since consumers are protected from the purchase of counterfeit copies of low quality
the ability to recover compensation (the amount of compensation under the law is up to RUB 5,000,000 or double the cost of counterfeit goods)

Who needs a trademark?

manufacturers, sellers on marketplaces and in retail stores, exclusive distributors

Alexander Afonin

  • Patent attorney certified in the specialization of inventions and utility models
  • Recognized by Kommersant Publishing House as one of the best lawyers in intellectual property protection in 2025
  • Head of Intellectual Property Protection Practice
By clicking the "Submit" button, you agree to the processing of personal data in accordance with the personal data processing policy

Steps of interaction when registering a trademark

Initial consultation and express check

If the customer has questions about how the registration of a trademark is carried out, what stages it consists of, what fees should be paid, and how long the registration procedure itself takes in Rospatent, then an initial consultation can be held. Also, as part of the consultation, the designations proposed for registration can be analyzed (search in open databases)

Full trademark check in paid databases

Before filing an application for trademark registration, it is recommended to carry out a designation check to determine the chances of successful registration. The customer sends the designation, and the lawyer selects the classes of the International Nice Classification of Goods and Services for the Purposes of the Registration of Marks in accordance with the activities of the applicant and checks the designation with closed paid databases (including the database of Rospatent). If necessary, recommendations are provided for improving the designation

Preparation and filing of an application for trademark registration
The lawyer forms an application for registration, checks the availability of all necessary documents, selects a list of goods (according to the classes of the Nice Classification), describes the claimed designation, and helps the customer calculate and pay duties. Next, the application is submitted to Rospatent (in electronic form/in person/by Russian post), it is assigned a number, and the applicant receives a priority certificate
Responding to experts' requests/notifications
During the formal examination, Rospatent examiners check the correctness of filling out the documents, and during the substantive examination, they conduct a search for other registered designations. If there are formal requests, the lawyer makes changes to the application documents. If it is found that it is impossible to register the mark, a notification is sent. The lawyer prepares a response to the notification and finds arguments for each argument of the expert
Payment of fees, obtaining a certificate of registration
After the completion of the substantive examination and the decision on the registration of the trademark, there is a need to pay fees for the registration and for the issuance of the certificate. The lawyer helps to calculate and pay fees and sends supporting documents to Rospatent. The final stage of trademark registration is the receipt of a registration certificate (issued in electronic form, and if the fee is paid, also in paper form)
Appealing against the actions of Rospatent in the Chamber for Patent Disputes and in court
In case of unjustified refusal to register a trademark, it is necessary to file an objection with the Chamber for Patent Disputes, which will analyze the legality of the refusal. Consideration of the application in the Chamber for Patent Disputes requires the payment of an additional fee. The refusal to satisfy the objections of the Chamber for Patent Disputes is subject to appeal to the Intellectual Property Court

Trademark: concepts, features of protection and registration

A trademark is a designation that serves to individualize goods, registered in accordance with the established procedure (Clause 1 Article 1477 of the RF Civil Code)

There are also "Service Marks"—this is a designation that serves to individualize services. Usually, when they talk about "trademarks", they also mean "service marks"

Clause 1 Article 1482 of the RF Civil Code lists the types of registered trademarks (service mark)

What is a trademark?

Among the types of trademarks, traditional trademarks are usually distinguished:
Word trademarks
Signs consisting of words, combinations of letters of a verbal nature, word combinations, sentences, as well as their combinations. Example:
https://www.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=414545&TypeFile=html
Figurative trademarks
Signs consisting of images on a plane. These can be objects, natural and other objects, compositions. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=219599&TypeFile=html
Combined trademarks
A sign that includes elements of several other types of signs; most often these are elements of word and figurative designation. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=921524&TypeFile=html
Also, more exotic types of marks exist, which in the RF Civil Code are indicated as "other":
Three-dimensional trademarks
Marks consisting of three-dimensional objects, figures, and combinations in a spatial arrangement. In most cases, the original form of the product or its packaging is registered as a three-dimensional trademark. Example:
https://www.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=474907&TypeFile=html
Holographic trademarks
They are used on goods, as a rule, to protect them from counterfeiting and imitation. These signs contribute to guaranteeing a certain level of quality of the product better than other designations. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=489400&TypeFile=html
Sound trademarks
They are used mainly in radio advertising and in television advertising. Such signs are presented in the form of a phonogram on a digital medium, and in addition, either a musical notation of the melody (musical work) or a diagram of sonic frequencies is given. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=213564&TypeFile=html
Light trademarks
It is a sequential transition of light symbols, which, for example, are used in advertising and individualize a certain product or service. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=345836&TypeFile=html
Changing (moving) trademarks
Most often, these are video screensavers of film companies and television companies. Such signs are often made in a color combination, contain figurative, word, and light designations, and can also have a sound background. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=526621&TypeFile=html
Trademarks perceived by touch
They are designed to be perceived by touch and can be made, for example, in a special embossed dot font used for writing and reading by blind people. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=462927&TypeFile=html
Positional trademarks
The image of the claimed designation shows the location of the trademark on the product for which the mark is registered. A product is depicted with dotted lines, and only the element located on this product has distinctiveness. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=486852&TypeFile=html
Color trademarks
A certain shade can be registered if it has acquired distinctiveness. Thus, recently, Wildberries LLC registered 2 color trademarks at once. Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=1023996&TypeFile=html
Trademarks perceived by taste
If this mark relates to the characteristics of food and beverages, then registration is possible only if there is evidence of the acquisition of distinctiveness as a result of the use of the flavor designation in relation to the claimed product.
Not a single flavor trademark has yet been registered in the Russian Federation
Trademarks perceived by smell
The smell should not be a natural property of the product (for example, the smell of shoe leather) and should not have a functional nature (for example, perfumes, due to their purpose, must have some smell, so the smell cannot individualize them). Example:
https://new.fips.ru/registers-doc-view/fips_servlet?DB=RUTM&DocNumber=470375&TypeFile=html
Their combinations
The largest number of designations submitted for registration as trademarks are word designations, combined designations, and figurative designations

Thus, a trademark can be both a visual designation (word, figurative, three-dimensional, light, changing (moving), holographic, positional, color) and non-visual (sound, perceived by touch, smell, taste)

What is the difference between a trademark, brand, logo, trade name, and commercial designation?

The terms "brand", "trademark", "logo" are not used in the current Russian legislation

The term "brand" is a calque from English (brand), it is understood as a set of ideas and value characteristics of the product, which distinguishes the product or service of one seller from the goods or services of others. The concept of "brand" is somewhat broader than a "trademark", since it includes only the perceived designation itself, without associations, values, and emotional components, which, in turn, are not subject to legal protection

The concept of "trademark" completely coincides with the concept of "trade mark", the term "trademark" is officially translated as "trademark".

The word "logo" (from the ancient Greek λόγος - word + τύπος - imprint) means a graphic sign, emblem, or symbol that can be used, among other things, by public organizations. The concept of "logo" in part is narrower than the concept of "trademark", since it does not include word trademarks (without a graphic part), but it is broader, since it includes those objects that are not registered in the prescribed manner

"Firm name" is a name that is defined in constituent documents of a legal entity and is included in the Unified State Register of Legal Entities during the state registration of the legal entity

"Commercial designation" is a means of individualization of an enterprise as a property complex as a whole; it may not coincide with the firm name of a legal entity and is not registered
1) The moment when the right to the object arises
It arises only under the condition and after state registration with the Federal Service for Intellectual Property (Rospatent). For example, LG or Coca-Cola

2) Is it possible to make changes to the object itself?
After registration, it is not possible to make changes to the designation itself

3) Can I use multiple objects at the same time?
Yes, the right holder may use several trademarks

4) Term of legal protection
10 years, can be extended without limitation

5) Territory of legal protection
Russian trademarks, as well as trademarks under international applications that are protected in the territory of the Russian Federation are valid in the territory of the Russian Federation

6) The ability to transfer the object
Transfer for use, as well as alienation, is possible. Such transfer should not mislead consumers as to the manufacturer of goods (the person providing the services)

7) Right holders
Previously, only legal entities and individual entrepreneurs, and now also individuals

8) From what elements can a designation exist?
Designation can be word, figurative, combined, as well as other (sound, color, changing, etc.)

9) Limitation on the provision of legal protection
The main restrictions overlap:
1) the designation should not violate the rights of third parties
2) the designation should not contain official names and symbols
3) the designation should not consist only of words denoting the type of activity
4) the designation should not violate the rights to other people's results of intellectual activity and means of individualization.
In practice, the Federal Tax Service does not check the firm name at the time of registration. Rospatent carries out a thorough check of trademarks
1) The moment when the right to the object arises
It arises at the time of incorporation of a legal entity when registering with the Federal Tax Service. For example, Romashka LLC

2) Is it possible to make changes to the object itself?
Changes are made by making changes to constituent documents and the Unified State Register of Legal Entities

3) Can I use multiple objects at the same time?
A legal entity should have one full firm name, and is also entitled to have one abbreviated in Russian, one full and one abbreviated in a foreign language

4) Term of legal protection
The term of protection is not limited; it is valid until the legal entity is excluded from the Unified State Register of Legal Entities

5) Territory of legal protection
Firm names registered in the Russian Federation are valid in the territory of the Russian Federation

6) The ability to transfer the object
Transfer for use or alienation is not possible. It is transferred only with rights to a legal entity

7) Right holders
Legal entities that are commercial organizations (LLC, JSC, additional liability company, general and limited partnership, production cooperatives, etc.)

8) From what elements can a designation exist?
Designation can only be textual. It should contain an indication of the organizational and legal form (for example, LLC) and the name of the legal entity itself, which cannot consist only of words denoting the type of activity

9) Limitation on the provision of legal protection
The main restrictions overlap:
1) the designation should not violate the rights of third parties
2) the designation should not contain official names and symbols
3) the designation should not consist only of words denoting the type of activity
4) the designation should not violate the rights to other people's results of intellectual activity and means of individualization.
In practice, the Federal Tax Service does not check the firm name at the time of registration. Rospatent carries out a thorough check of trademarks
1) The moment when the right to the object arises
It is not subject to state registration; it arises due to long-term use for individualization of a particular enterprise or group of enterprises. For example, the Omsk Brewery

2) Is it possible to make changes to the object itself?
Changes are not expected; they can occur through the long-term use of the changed commercial designation

3) Can I use multiple objects at the same time?
Several commercial designations cannot be used simultaneously for one enterprise

4) Term of legal protection
The term of protection is not limited; it is valid for the period as long as the company exists and the designation can individualize it

5) Territory of legal protection
Commercial designations used for the individualization of enterprises located in the territory of the Russian Federation are valid in the territory of the Russian Federation

6) The ability to transfer the object
Transfer is possible only with the transfer of rights to the enterprise as a property complex

7) Right holders
Legal entities engaged in entrepreneurial activities (including non-commercial ones, carrying out such activities to achieve statutory goals) and individual entrepreneurs

8) From what elements can a designation exist?
Designation can be word, figurative, combined, as well as other (sound, color, changing, etc.)

9) Limitation on the provision of legal protection
The main restrictions overlap:
1) the designation should not violate the rights of third parties
2) the designation should not contain official names and symbols
3) the designation should not consist only of words denoting the type of activity
4) the designation should not violate the rights to other people's results of intellectual activity and means of individualization.
In practice, the Federal Tax Service does not check the firm name at the time of registration. Rospatent carries out a thorough check of trademarks
1) The moment when the right to the object arises
Objects of copyright, arising from the moment of creation, do not require registration. For example, "Don't let yourself dry out"

2) Is it possible to make changes to the object itself?
Changes are made without any formalities

3) Can I use multiple objects at the same time?
Yes, the copyright holder may use several copyright objects

4) Term of legal protection
70 years after the death of the author

5) Territory of legal protection
Valid worldwide

6) The ability to transfer the object
It is possible to transfer for use under a license, as well as alienation.There are no restrictions

7) Right holders
Any individuals and legal entities

8) From what elements can a designation exist?
The object can have any objective form: video, audio, graphic, text, etc.

9) Limitation on the provision of legal protection
The object of copyright should exist in the objective world, not necessarily in the material world

There are no specific conditions for the protectability of trademarks as objects of patent law, but there are a number of grounds on which the registration of the designation may be refused. Therefore, in order to check the possibility of registering a designation as a trademark, it is necessary to make sure that it does not violate the requirements established by Article 1483 of the RF Civil Code

What are the conditions for the protectability of a trademark?

Does not have distinctiveness or consists of only the elements:
- entered into general use to designate goods of a certain type
- which are generally accepted symbols and terms
- characterizing goods, including those indicating their type, quality, quantity, property, purpose, and value, as well as the time, place, and method of their production or sale
- representing the form of goods, which is determined solely or mainly by the property or purpose of the goods
Exception: these elements can be included in the trademark only if they do not occupy a dominant position and are recognized as unprotected; as a result of use, they have acquired distinctiveness; they contain all the specified elements, which in this combination have distinctiveness

Thus, registration of a designation as a trademark will be refused if it:

Includes, reproduces, imitates, or is confusingly similar to official symbols, names, and distinctive signs or recognizable parts thereof
Is false or capable of misleading the consumer regarding the product, its manufacturer, or place of production
Is contrary to the public interest and the principles of humanity and morality
Is identical or confusingly similar to the official names and images of especially valuable objects of cultural heritage of the peoples of the Russian Federation or objects of the world cultural or natural heritage, as well as to images of cultural values stored in collections and funds, if registration is requested in the name of persons who are not their owners, without the consent of the owners or persons authorized by the owners
Is intended for wines and spirits and represents or contains elements that are protected in one of the states parties to an international treaty as signs that make it possible to identify wines or spirits as originating from its territory (produced within the boundaries of a geographical object of this state) and having a special quality, reputation, or other characteristics that are mainly determined by their origin
Is identical or confusingly similar to an already registered trademark or designation applied for registration, which has an earlier priority in relation to homogeneous goods.
Exception: the consent of the copyright holder has been obtained, and registration will not mislead the consumer
Is identical or confusingly similar to well-known trademarks in the Russian Federation in relation to homogeneous goods with an earlier priority
Includes, reproduces, or imitates registered or applied for registration geographical indications (GIs) or appellations of origin (AO) in relation to homogeneous goods.
Exception: such a designation is included as an unprotected element and is registered in the name of the right holder of the GI or AO
Includes, reproduces, or imitates registered or applied for registration GI or AO in relation to heterogeneous goods if it will be associated by consumers with such GI or AO and infringes on the legitimate interests of the right holder
Is identical or confusingly similar to a protected trade name or commercial designation, with their individual elements or with a selection achievement
Is identical or confusingly similar to the name of a work of science, literature, or art known in the Russian Federation, a character, a quote from such a work, a work of art, or a fragment thereof that arose before the priority date of the trademark.
Exception: The consent of the copyright holder has been obtained
Is identical or confusingly similar to the name, pseudonym, or designation, portrait, or facsimile of a person known as of the date of filing the application in the Russian Federation.
Exception: Consent of such person or his/her heir has been obtained
Is identical or confusingly similar to an industrial design, mark of conformity, the rights to which arose before the priority date of the registered trademark
Designation elements are protected means of individualization of other persons in relation to homogeneous goods
Exception: Consent of the copyright holder has been obtained

How is a trademark registered?

1
To register a trademark, one needs to file an application with the Federal Service for Intellectual Property (Rospatent). A trademark application is filed in Russian or with a translation into Russian and should contain:
  • an application for state registration indicating the applicant, place of residence / location
  • declared designation (if desired, a three-dimensional model in electronic form can be attached)
  • list of goods grouped by classes of the Nice Classification
  • description of the claimed designation
The application can be submitted electronically, by courier, or by Russian post.
An application filed in compliance with all the conditions is assigned an application number and filing date, which will be the priority of the trademark if it is successfully registered
2
After the registration of the application and before the formal examination, Rospatent checks within 2 weeks whether the applicant has paid the following fees:
- fees for the registration of an application for the registration of a trademark and making a decision based on the results of the formal examination (4,000 rubles + 1,000 rubles for each class of the Nice Classification over 1);
- fees for the examination of the designation claimed as a trademark and making a decision based on its results (13,000 rubles + 2,500 rubles for each class of the Nice Classification over 1)
3
If the fees are paid in accordance with the established procedure and amount, then a formal examination is carried out, during which the presence of the following items in the application is checked:
  • the application for the state registration of a designation as a trademark indicating the applicant, his/her place of residence or location
  • the claimed designation
  • the list of goods in respect of which state registration of the trademark is requested and which are grouped by classes of the Nice Classification
  • the description of the claimed designation
In the course of the formal examination, other documents may also be checked depending on the specific situation (filing an application by a representative, registration of a collective trademark, setting priorities, the need to obtain consents, etc.)

The formal examination is carried out within 1 month from the date of completion of the verification of the fee payment with a positive result

If during the formal examination it is established that some documents are missing or any violations are identified, then the applicant is sent a request indicating the grounds for the need to submit additional materials and a proposal to submit the missing and/or corrected information and/or documents within 3 months from the date of sending the request. Such a request shall be sent no later than 1 month from the date of completion of the verification of the fee payment with a positive result. After receiving the requested documents or information, they are checked within 1 month from the date of their receipt

Based on the examination, one of the following decisions is made:
  • a decision to accept the application for consideration and transfer the application for examination of the designation claimed as a trademark
  • a decision to refuse to accept the application for consideration with an indication of the grounds for refusal
  • a decision to recognize the application as withdrawn with an indication of the grounds for recognizing the application as withdrawn
  • a decision to satisfy the application for recognition of the application as withdrawn
4
After the completion of the formal examination with a positive result, the substantive examination of the trademark application is carried out

In the course of the substantive examination of the application, the conformity of the designation applied for registration as a trademark with the requirements of the legislation of the Russian Federation, namely the requirements specified above (see "What are the conditions for the protectability of a trademark?") is checked

Based on the results of such verification, a decision is made on the state registration of the trademark, if it is established that the claimed designation complies with the legislation of the Russian Federation

If, as a result of the examination, it is established that the claimed designation does not comply with the legislation of the Russian Federation, then the applicant is sent a notification on the results of verification of the compliance of the claimed designation with the requirements of the legislation of the Russian Federation, in which the applicant is invited to submit his/her arguments regarding the reasons given in the notification within 6 months from the date of sending the said notice

The applicant may challenge these arguments by sending a reasoned response to the notification. The maximum period for consideration of such a response is 2 months from the date of receipt

Based on the results of the substantive inspection, one of the following decisions is made:
  • a decision on the state registration of the trademark and the document notifying of the fee payable for the registration of the trademark and the issuance of a certificate thereto and the transfer of the application documents to the department responsible for registration, publication of information, and issuance of the certificate
  • a decision on the state registration of a trademark for a part of the goods and a document notifying of the fee payable for the registration of the trademark and the issuance of a certificate for it and the transfer of the application documents to the department responsible for registration, publication of information, and issuance of the certificate
  • a decision to refuse state registration of the trademark in relation to the entire list of goods
  • a decision to recognize the application as withdrawn with an explanation of the reasons for the decision
  • a decision to satisfy the application for recognition of the application as withdrawn
The maximum period of substantive examination is 12 months from the date of acceptance of the application for consideration based on the results of the formal examination, unless it is required to send a request for additional materials or a notification to the applicant
5
After successful completion of the substantive examination, Rospatent again checks the applicant's fee payment, which should be paid within 2 months from the date of sending the decision on the registration of the trademark:
  • trademark registration fee (18,000 rubles + 2,000 rubles for each of the classes of the Nice Classification above 5)
  • fee for the issuance of a trademark certificate (3,000 rubles)
If the payment of these fees is not confirmed, then a conclusion is prepared for the decision on recognizing the application as withdrawn
6
If the payment of these fees is confirmed, then within 1 month after confirmation, information on the state registration of the trademark is published in the official bulletin, and a certificate for it is executed and issued

Alexander Afonin

  • Patent attorney certified in the specialization of inventions and utility models
  • Recognized by Kommersant Publishing House as one of the best lawyers in intellectual property protection in 2025
  • Head of Intellectual Property Protection Practice
By clicking the "Submit" button, you agree to the processing of personal data in accordance with the personal data processing policy

Will the use of a trademark always be an infringement of an exclusive right?

In most cases, yes, but the legislation of the Russian Federation provides for the principle of exhaustion of rights, which consists in the fact that the use of a trademark by other persons in relation to goods that have been introduced into civil circulation in the territory of the Russian Federation by the right holder himself /herself or with his/her consent will not be considered a violation
Order of the Ministry of Economic Development of Russia dated 20.07.2015 No. 483
Order of the Ministry of Economic Development of Russia dated 20.07.2015 No. 482
Guide to the Registration of Trademarks
Order of the Ministry of Economic Development of Russia dated 16.07.2020 No. 428 "On Amendments to the Order of the Ministry of Economic Development of the Russian Federation dated 20 July 2015 No. 482
Order of the Ministry of Economic Development of Russia dated 23.11.2020 No. 770 "On Amendments to the Order of the Ministry of Economic Development of Russia dated 20 July 2015 No. 482 and dated 30 September 2015 No. 695"
Order of the Ministry of Economic Development of Russia dated 01.03.2023 No. 134
Optimized standard. State Service "State Registration of a Trademark, Service Mark, Collective Mark and Issuance of Certificates for a Trademark, Service Mark, Collective Mark, and Their Duplicates"

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