Anastasia Podkutova

Problem
Comprehensive legal support of the project was required. Due to the need for prompt conclusion of contracts with customers who have sent a request to use the platform, the approval and adjustment of contracts should have been carried out as soon as possible, within 2 days

Project work

• Agreements were coordinated with major corporate customers, including Rostelecom, Magnit, and Beeline
• An increase in the client's authorized capital was ensured under a non-standard procedure
• Model contracts were adjusted to take into account the newly changed requirements for IT companies
• The suppression of illegal use of the trademark and the client's methods of work within the framework of claim work with third parties was ensured

The result and benefits for the client
Comprehensive legal support is provided; there is no need to contact external consultants on emerging issues. The client's legal and regulatory risks are minimized as part of the provision of services using the platform

Problem
The need for constant contract management, the lack of necessary contract templates, and the need for regular verification of advertising materials for compliance with the law

Project work

• The contractual framework necessary for the company to work with customers and subcontractors on various types of tasks has been developed
• The issues related to music recording, creation of photos, video content, and publications in social networks have been resolved
• A system has been built to check advertising material for compliance with the law and the absence of violations of the exclusive rights of third parties
• Contracts with all customers are agreed upon in the shortest possible time for the faster launch of advertising campaigns

The result and benefits for the client
In the course of the project, a set of documents was developed to work with authors of almost any type of intellectual property. The importance of the project for the legal system is the compliance of one of the leading Internet marketing agencies with the legislation of the Russian Federation, including on advertising and intellectual property

Problem
It was necessary to legally formalize relations with users of the platform, where radio stations are invited to publish announcements about the available broadcast time for advertising, and users are invited to buy unclaimed airtime at a discount

Project work
Comprehensive project support: development of documents regulating relations with subcontractors, development of user documentation (offer agreement, personal data processing policy), consulting support

The result and benefits for the client
The client received the necessary legal support to launch the platform, the ability to formalize relations with radio stations and advertising customers with minimal risks

Problem
A large Internet marketing agency (revenue of more than RUB 400 million) needed to check the compliance of advertising layouts with Russian legislation on intellectual property, as well as to register the created RIAs

Project work
Legal support of the client was provided within the framework of the project, including recommendations and documents on the following issues:

• Use of images of famous personalities in advertising, including 3D images
• Use of images from various sources on the Internet in advertising
• Use of photographs of famous historical figures
• Use of quotations and comments as objects of copyright
• Fair use of trademarks in advertising
• Processing of audiovisual works taking into account foreign legislation
• Consent to the distribution of personal data, taking into account the changes in Federal Law No. 152
• Use of foreign words in advertising materials

The result and benefits for the client
Within short timeframes (on the same day), a comprehensive check of the client's materials for compliance with the law was carried out, as well as detailed advice on intellectual property issues was provided

Problem
The client needed to develop and adjust the existing contractual framework, interact with counterparties as part of claim-related work, regularly assess the created advertising materials for compliance with the law and the absence of violations of the exclusive rights of third parties to minimize claims from state authorities and copyright holders, as well as have a lawyer to represent its interests in the FAS on advertising issues

Project work
The contractual framework of the organization for working with counterparties and subcontractors was checked for legal risks and adjusted, including in terms of transferring to the client the rights to intellectual property created by subcontractors, the participation of the company's lawyers in the coordination and adjustment of contracts with counterparties was ensured, the preparation and sending of claims by counterparties - advertisers was ensured. Advertising materials are subject to approval by a lawyer before their publication, and representation of the client's interests in the FAS is ensured

The result and benefits for the client
Legal risks were neutralized when concluding and fulfilling contracts with counterparties, compliance with advertising and intellectual property legislation was ensured. Significance for the legal system as a whole - the number of possible violations of the legislation on advertising and the rights of third parties in the implementation of marketing activities by the client is reduced. As a result of the project, the necessary basis was created for the client's effective activities in  marketing, including the prompt conclusion and execution of contracts with counterparties on both sides